With the advent of new technology every sector has been utilizing it to the full extent to reap its advantages and education industry is no different. One such place where technology has benefitted most is also the mentoring concept. Earlier the mentor and mentee used to meet face to face …
A website is the best sales presentation you can make to your prospective clients. In today’s digital age, clients first look at your website, go through the content and only then make the first enquiry call. Therefore, the content of your website needs to be crisp, authentic and 100% original …
What makes people buy products or services that they spend on? Studies suggest that the decision is in most cases, a sentimental one. Though people use intellect and rationale to support their decisions, the trigger is set off on an emotional plane. So, as a marketer, you need to appeal …
How many of you are fond of Japanese or Mexican food? Are there any takers for Thai and Spanish cuisine? I guess there are thousands who simply love dishes from varying cuisines. International food is no more alien to Indian taste buds. There are innumerable restaurants that serve a certain …
Social media sites are no more just networking platforms. They are a part and parcel of our lives. In fact, many youngsters communicate more on these networking sites, than they do with people physically present around them. This exposure to billions of consumers gives brands a unique opportunity to promote …
There are a hundred ways to earn money online. You do not even need to get out of the comfort of your home to do so. You can put to use the skills that you already have, and even acquire some new skills online. There are a number of free …
Even as I write, I can hear holy chants in the background, as a religious ceremony goes on in a temple nearby. The festival season, as it is called in India, has started with a big bang. In the state of Maharashtra, the 10 day long Ganapati festival kicked off …
Content for marketing does not seem to be content anymore with just words. You cannot say that ‘words are all I have’; there is so much more to claim the audience’s heart, attention and money. Script writers for advertising and similar promotional features are struggling to keep pace with the …
