What makes people buy products or services that they spend on? Studies suggest that the decision is in most cases, a sentimental one. Though people use intellect and rationale to support their decisions, the trigger is set off on an emotional plane. So, as a marketer, you need to appeal …
Social media sites are no more just networking platforms. They are a part and parcel of our lives. In fact, many youngsters communicate more on these networking sites, than they do with people physically present around them. This exposure to billions of consumers gives brands a unique opportunity to promote …
There are a hundred ways to earn money online. You do not even need to get out of the comfort of your home to do so. You can put to use the skills that you already have, and even acquire some new skills online. There are a number of free …
Content for marketing does not seem to be content anymore with just words. You cannot say that ‘words are all I have’; there is so much more to claim the audience’s heart, attention and money. Script writers for advertising and similar promotional features are struggling to keep pace with the …
