What makes people buy products or services that they spend on? Studies suggest that the decision is in most cases, a sentimental one. Though people use intellect and rationale to support their decisions, the trigger is set off on an emotional plane. So, as a marketer, you need to appeal …
Social media sites are no more just networking platforms. They are a part and parcel of our lives. In fact, many youngsters communicate more on these networking sites, than they do with people physically present around them. This exposure to billions of consumers gives brands a unique opportunity to promote …
Even as I write, I can hear holy chants in the background, as a religious ceremony goes on in a temple nearby. The festival season, as it is called in India, has started with a big bang. In the state of Maharashtra, the 10 day long Ganapati festival kicked off …
Content for marketing does not seem to be content anymore with just words. You cannot say that ‘words are all I have’; there is so much more to claim the audience’s heart, attention and money. Script writers for advertising and similar promotional features are struggling to keep pace with the …